Tips For Your Spring Marketing Strategy
As the months and seasons change, you should alter and refresh your marketing output accordingly. Relevant offers, sales, adverts, social media posts, all go a long way towards brand visibility, engagement and conversions.
In this blog, we’re going to focus on spring, which brings many things, including Easter and (hopefully) warmer weather. So get your content calendar out, here’s some things you need to think about for your spring marketing strategy…
Refresh
Forget the start of the year and any “new year, new me” stuff, it’s spring that’s the true fresh start. As a season that is all about renewal, take inspiration from it and refresh your branding, website, products or services.
Update themes and profile pictures to reflect the new season. Make sure your marketing messages reflect the newfound positivity that spring can bring.
If you’re ever unsure about what to do for the season, consult with a digital marketing agency. They will work with many different types of brands and will know what gets results and when.
What’s Happening This Season?
The main things happening in spring are…
- Clocks going forward one hour at the end of March, meaning we’ll lose an hour but gain more daylight. A post or meme about that might resonate with your audience.
- April fool’s – look towards other companies’ April fool’s day pranks for inspiration. Keep it light and perhaps make it obvious that it is an April fool, otherwise you may end up attracting the wrong kind of attention in the form of angry customers who feel they have been misled
- Easter break – which also symbolises renewal (and eggs, chocolate eggs!)
- Spring bank holidays at the start and end of May
What is Relevant to You and Your Business?
Not all marketing tips and strategies fit all businesses. Spring may bear no relevance to your particular business or tone of voice. You may need to try harder to find some relevance. For example, if you are a funeral service, focus on things like flowers.
Make Sure What You Offer Matches the Season
You can’t help it if your business may lose or gain relevance during spring or warmer weather, but if spring isn’t your business’ season, try to compensate for this…
For a brand that specialises in something more winter based, such as heating solutions, try an out of season sale to stay in customer’s minds.
If you offer products that can match any season, make sure you get a head start on this. For example, if you’re a clothing company, transition from a winter sale in January and February to sneak peeks and previews of your spring/summer new looks in March.
Take Advantage of the Outdoors
The nicer weather can be great for many types of brands and services. People will go out and socialise more, so if you sell clothes, focus on sunglasses, shorts, lighter wear.
If your business relies on footfall and people visiting you in person, then capitalise on that. For example, pubs, restaurants, and even garden stores may want to entice customers with offers and post about the nicer weather.
Basically, if applicable to your business or service, then focus on the outdoors. Partnering with local communities and other outdoor activities and business may also benefit you. As will utilising outdoor advertising techniques such as billboards and funny chalkboards.
Sustainability and the Environment
Spring brings a love of nature, and to keep nature in good health, some brands are taking steps to be more sustainable. Many companies are trying to reduce plastic waste and changing their packaging to biodegradable alternatives. They are also using extra methods to prevent littering, such as changing the design of bottle caps so that they aren’t dropped on the ground as easily (and possibly swallowed by an animal).
If able to apply environmentally friendlier actions to your service, highlight it. Raise awareness or start a campaign. April 22nd marks Earth Day, so that day or week is a perfect time for posts about sustainability and the environment. Offer tips to be more eco-friendly, or explain how you as a business are contributing to greener methods.
Make sure to be sincere and honest with the improvements you are making, you don’t want to be accused of “greenwashing”.
For those unaware, greenwashing is what happens when a company claims to be acting environmentally conscious in order to appeal to consumers – but aren’t actually being as sustainable as they claim.
Final Thoughts
Spring is a new beginning, and leads directly into the summer. So think ahead and do everything you can to take advantage of the many changes these seasons bring. Appeal to lovers of this season and you’ll find your audience, increase engagement, and boost your success.
